Summer Inplant Training at Mysore

Executive Summar of my Projeect
Indian telecom is more than 165 years old, beginning with the commissioning of the first telegraph line between Kolkata and Diamond Harbour in 1839. In 1948, India had 0.1 million telephone connections with a telephone density of about 0.02 telephones per hundred population. As of 2009, there are 403.6 million telephone (including cellular mobile) connections in the country with a telephone density of 22.86 telephones per hundred population. Out of total 403.6 million telephone connections, 225.13 million (nearly 82 percent) connections pertained to wireless and mobile phones.
Indian telecom continued to grow unmindful of any global economic meltdown or financial crisis. The mobile sector, in fact, broke all its previous records and added a robust 114 million cellular subscribers between January and December 2008. Leading into the New Year the streak continued, driven by new forces such as Reliance and Tata as the duo crossed over from CDMA to GSM, thus adding additional streams of new subscribers.
Leading GSM operators Bharti Airtel and Vodafone Essar have added 2.8 million and 2.7 million subscribers in April, continuing their respective growth momentum. The second- largest mobile operator Reliance Communications added over 2-million subscribers last month, according to data released by telecom regulator Trai GSM operator Aircel added about 1.1 million new subscribers in April taking its total subscriber base to 19.5 million. Tata Teleservices, a CDMA operator, added about 0.6 million new users in the given month taking its subscriber base to 35.7 million. Idea Cellular and Spice Communications together added a notch over 1-million subscribers in April. State-owned telco MTNL added 47,045 new subscribers in April.
RCOM, the country’s largest telecom operator on CDMA technology platform, had launched GSM-based services in January with schemes providing free talk time up to Rs 900 and this resulted in its subscriber numbers surging between January-March. The free scheme was taken away by March-end, which resulted in subscriber additions falling in April. RCOM had outperformed the industry in these three months, it added 5-million new users in January and over 3-million new subscribers in February and March. In comparison, the largest mobile operator, Bharti, added 2.7 million new users each in January and February 2009 and 2.8 million in March. RCOM now has a mobile subscriber base of 74.8 million and Vodafone Essar's total subscriber base stands at 71.5 million, while Bharti Airtel leads with 96.7 million total subscribers. Vodafone Essar also saw a drop of about 0.07 million users in its monthly additions in April and the telco added just over 2.7-million subscribers as against 2.84 million in March.
The total wireless subscriber base now stands at 403.66 million, while the total telecom base, which includes that of landline, is 441.47 million, TRAI added. But, the number of new mobile connections added in April saw a 23% drop compared with 15.64 million new additions in the previous month.
customers for whom mobile phone is a lifeline to business or lifeline to family members or those who want to talk more with their family members need better network coverage, voice clarity, lowest local call rates for the monthly rental for which they are paying and lower STD call rates for businessmen who have their business with out of state customers. The Indian connectivity scene has witnessed a dramatic change over the past couple of years. The scenario changed when big private players like Reliance, Tata and Bharti entered the Indian telecom sector. Now these majors are coming up with schemes to attract more customers. Apart from prepaid they are offering better tariffs through post paid schemes they are coming up with unlimited plans and extra features based on the customer needs. There are many other cellular service providers apart from Reliance, Airtel, BSNL and Vodafone like Idea, Aircel and Tata Indicom

In this regard, I have collected both primary data and secondary data. Primary data through the questionnaire and interview with post paid using customers of Airtel, BSNL, Vodafone and Idea.
Secondary data is collected through the various websites and visiting Retail stores of the leading cellular service providers.
The project title is “How to increase the Sales of Reliance GSM Post Paid Service” completed at Reliance Communications Ltd Mysore. The project is carried out to determine the factors that influence the respondents to use a particular Cellular Post Paid Service. The project was to analyze the satisfaction level they get by using the existing service and also to check out what do respondents feel about this service and to collect the feedback about Reliance GSM service.
Sample size:
The sample size for the survey was 180. These questionnaires Were filled in by customers using post paid service of Airtel, BSNL, Vodafone and Idea. Most of the customers prefer better network coverage, voice clarity and lower call rates and also want to have free minutes. Customers who are having business are ready to pay monthly rental with highest amount for which they want to have free minutes to local calls and STD calls.

Objectives of Research
• To study the factors that influence the respondents to go for a particular cellular post paid service.
• To understand the reasons whether they are interested in Reliance GSM post paid service or not.
• To eventually know about the customer’s way of analyzing the post paid service providers.
• To get awareness about Reliance GSM service to the customers.